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Book Cover Introduction to Business
©2006
Julian E. Gaspar , International Business
Leonard Bierman , Management
James W. Kolari , Finance
Richard T. Hise , Marketing
L. Murphy Smith , Accounting
Antonio Arreola-Risa , Information and Operations Management
Contents

* I. The Nature of Contemporary Business
1. What Is Business?
2. The Environment of Business
3. Business Governance, Ethics, and Social Responsibility
4. Small Business and Entrepreneurship
* II. Managing Business Behavior
5. Managing and Organizing Business
6. Human Resources Management
7. Motivating and Leading Employees
* III. Marketing
8. Marketing Basics
9. Developing the Product and Pricing Mixes
10. Developing the Promotion and Distribution Mixes
* IV. Accounting
11. Accounting for Decision Making
12. Financial Reporting
* V. Finance
13. Financial Management of the Firm and Investment Management
14. Understanding the Financial System, Money, and Banking
15. Personal Financial Planning
* VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
16. Managing Business Operations
17. Management Information Systems
18. The Digital Enterprise