Topico 6. Human Resources Management

6. Human Resources Management

Topico 5. Managing and Organizing Business

5. Managing and Organizing Business

Topico 4. Small Business and Entrepreneurship

4. Small Business and Entrepreneurship

Topico 3. Business Governance, Ethics, and Social Responsibility

3. Business Governance, Ethics, and Social Responsibility

Topico 2. The Environment of Business

2. The Environment of Business

topico 1 - What Is Business?

What Is Business?

Los topicos - Todos juntos

Book Cover Introduction to Business
©2006
Julian E. Gaspar , International Business
Leonard Bierman , Management
James W. Kolari , Finance
Richard T. Hise , Marketing
L. Murphy Smith , Accounting
Antonio Arreola-Risa , Information and Operations Management
Contents

* I. The Nature of Contemporary Business
1. What Is Business?
2. The Environment of Business
3. Business Governance, Ethics, and Social Responsibility
4. Small Business and Entrepreneurship
* II. Managing Business Behavior
5. Managing and Organizing Business
6. Human Resources Management
7. Motivating and Leading Employees
* III. Marketing
8. Marketing Basics
9. Developing the Product and Pricing Mixes
10. Developing the Promotion and Distribution Mixes
* IV. Accounting
11. Accounting for Decision Making
12. Financial Reporting
* V. Finance
13. Financial Management of the Firm and Investment Management
14. Understanding the Financial System, Money, and Banking
15. Personal Financial Planning
* VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
16. Managing Business Operations
17. Management Information Systems
18. The Digital Enterprise